Our pups went wild for them, even our sensitive-tummied Nala! After three years of perfecting our recipes and completing a dog nutrition certification, Nom Nom was born. Now, we're thrilled to share our lovingly crafted treats with your pups.
Each treat is expertly made and approved by our furry quality control team. We love hearing how excited your dogs get for #NomNom time!
Our Story
Nom Nom began when we realized we couldn't find healthy, preservative-free treats for our two dogs. Shocked by the mysterious ingredients in store-bought options, we decided our dogs deserved better. We started making treats using fresher, simpler, all-natural ingredients right in our kitchen.
Featured on Shark Tank Dubai
In 2025, Nom Nom was proudly featured on Shark Tank Dubai, where we shared our mission to raise the standard of dog nutrition in the UAE. Out of hundreds of applicants, we were selected to pitch our small but mighty brand, a moment that validated the heart, hustle, and vision behind what we do. While we didn’t walk away with funding, the experience strengthened our belief that fresh, honest, human-grade dog food matters. And we’re just getting started.
You want the best for your pup, and so do we
Health & Wellness
Our founder, Suad is a Canine Nutritionist and specialized in Raw Food, ensuring that every treat is made with expert knowledge and care.
Sustainability
Our eco-friendly packaging and locally sourced ingredients reflect our commitment to the environment, helping you and your pup live a greener life.
Community
We celebrate the bond between humans and their dogs, fostering a community of happy, healthy pups. Our treats bring joy and excitement to snack time, strengthening the special connection you share with your furry friend.
Transparency
We believe in clear, honest communication about what goes into our treats. You can trust that our products are made with the highest quality, human-grade ingredients and no hidden nasties.
What ingredients do we use?
At Nom Nom, we believe in the power of natural, wholesome ingredients to keep your dog healthy and happy. Our treats are made using a gentle dehydration process to preserve the maximum nutritional value and taste. Here's a closer look at how we create our delicious treats and the benefits of our key ingredients.
Key Ingredients
Benefits of Dehydrated Ingredients
Delicious Combinations
Specialty Treats
We use only the finest ingredients in our treats, ensuring they are not only delicious but also packed with nutrition. All our ingredients are sourced locally in the UAE, supporting local farmers and businesses. Here are some of our star ingredients:
Dehydration is a method of preserving food by removing moisture, which helps to extend the shelf life while maintaining the nutritional integrity of the ingredients. Here are some of the benefits of dehydrated ingredients for dogs:
We create a variety of tasty combinations to keep your dog excited about treat time. Here are some of our popular recipes:
We use only the finest ingredients in our treats, ensuring they are not only delicious but also packed with nutrition. All our ingredients are sourced locally in the UAE, supporting local farmers and businesses. Here are some of our star ingredients:
Each treat is thoughtfully crafted to provide a balance of flavors and nutrients, making sure your dog not only enjoys their snack but also benefits from it.
How we make our treats
1. Sourcing Quality Ingredients
Unlike mass produced treats we do not comprise on quality of our ingredients. We only use human grade ingredients from suppliers and farms in the UAE.
2. Preparation
Ingredients are carefully prepared by hand to preserve their natural goodness. Meats are trimmed and cleaned, vegetables are washed and chopped, and herbs are finely minced.
3. Dehydration
We do not rush the process or cut the drying time. We dehydrate it gently under a safe temperature to retain maximum nutrients and flavours. Food dehydration is one of the oldest way for food preservation.
4. Packaging
Once dehydrated, the treats are meticulously packaged in eco-friendly, resealable bags, ensuring prolonged freshness and convenient storage for environmentally conscious pet owners worldwide.
"Each treat is expertly made and approved by our furry quality control team. We love hearing how excited your dogs get for #NomNom time! Thanks again for stopping by and I hope our treats will make your furry ones happy and healthy."
Suad & The Furry Friends - Nala & Naji x
